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Journalism and Media Studies, Specialization in Broadcasting and Digital Media Practice

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Program Requirements

Students must fulfill the Oakland University General Education Requirements, the General College of Arts and Sciences Requirements, the College of Arts & Sciences Exploratory Requirement, and the Major Requirements. Additionally, students must complete a sufficient number of free elective courses to meet the overall credit requirement for their degree. A minimum of 120 credits is required, although some degree programs may require a higher total credit count.


General Education Requirements


In order to graduate on-schedule without taking additional courses, it is highly recommended that students meet with an Undergraduate Academic Adviser concerning the selection of all of their General Education courses.

Each candidate for an Oakland University baccalaureate will need to satisfactorily complete approved courses in each of the following areas: Foundations, Explorations, and Integration. For details, refer to the General Education Requirements section of the catalog.


Requirements for the liberal arts major in Journalism and Media Studies, B.A. program with a Specialization in Broadcasting and Digital Media Practice


This specialization in Broadcasting and Digital Media Practice prepares students for the converged, digital broadcasting ecosystem. Students gain valuable hands-on experience with traditional broadcasting equipment, as well as novel cutting-edge production practices for an online and streaming media environment, such as web content, podcasting, video games, etc. While this area of specialization is rooted in practice, theoretical and knowledge-based courses enrich and round out students’ education, preparing them as much as possible for an ever evolving media landscape.

To earn the Bachelor of Arts degree in Journalism and Media Studies with a specialization in Broadcasting and Digital Media Practice, students must complete a minimum of 40 credits, with at least 15 credits at the 3000 level or above, distributed as follows:

1. Required Core Courses (Must be completed with a grade of (C) or higher)


  • course  Introduction to Media Literacy (4)

  • course Introduction to Journalism (4)

  • course Media Theory (4)

  • course Media Ethics and Law (4)

2. Capstone Requirement Choose 1 (Must be completed with a grade of (C) or higher)


  • course Internship (4)

    • May satisfy Practice and Innovation area or Capstone, but not both. Must be a media-related internship as approved by instructor.

  • course Communication Capstone (4)

  • course Solutions News Bureau (4)

    • May satisfy Practice and Innovation area or Capstone, but not both. Must be a media-related internship as approved by instructor.

3. Foundation Courses (Choose 1. Course may satisfy the requirement either for Foundation or Practice and Innovation, but not both):


  • course Audio Production (4)

  • course Introduction to Live TV Production (4)

  • course Introduction to Digital Media Production (4)

4. Practice and Innovation (Choose 3. Course may satisfy the requirement either for Foundation or Practice and Innovation, but not both):


  • course Internship (4)

    • May satisfy practice and Innovation area or Capstone, but not both. Must be a media-related internship as approved by instructor

  • course Audio Production (4)

  • course Introduction to Live TV Production (4)

  • course Introduction to Digital Media Production (4)

  • course Introduction to Video Game Development (4)

  • course TV Newsroom (4)

  • course Video Storytelling (4)

  • course Advanced Audio Production (4)

  • course Community Radio (4)

  • course Media Design (4)

  • course Advanced Media Design (4)

  • course Advanced Digital Media Production (4)

5. Concept and Analysis (Choose 1):


  • course Persuasion and Social Change (4)

  • course Persuasion (4)

  • course Race and Communication (4)

  • course Rhetorical Criticism in Communication (4)

  • course Hip-Hop, Race and the City (4)

  • course Understanding Media Industries (4)

  • course Media and Social Identity (4)

  • course Understanding Video Games (4)

  • course Communication, Mobile Media, and the Internet (4)

  • course Television Studies in the Streaming Age (4)

  • course Popular Music Studies (4)

  • course Media, Gender and Sexuality (4)

  • course Rise of Electronic Media (4)

  • course Special Topics in Journalism (4)

  • course  Independent Study (2 OR 4)

  • course  Introduction to Advertising (4)

  • course Introduction to Public Relations (4)

Applicable Minors


All Minors are applicable to this major with the exception of the following Minor(s): Child Welfare, International Orientation for EGR/CS, Journalism, and Sustainability Engineering.