Global Digital Marketing - Japanese

The Certificate in Global Digital Marketing prepares students to manage digital marketing projects targeting speakers of languages other than English. Digital marketing projects often blur the lines between national and international markets because of the global nature of online campaigns. Marketing professionals need to develop skills not only to create and manage the full marketing mix, but also to manage international teams. 

Courses in Marketing - 6 credits

• course Survey of Marketing (3)
  or course Marketing (3)  

• course Digital Marketing (3)

Courses in Modern Languages (Japanese) - 8 credits

Required Course

• course Japanese Grammar and Reading (4)

Elective Courses (Choose 1)

• course Japanese Composition (4)

• course Translation: Japanese (4)

• course Introduction to Japanese Literature (4)

• course Business Japanese (4)