Global Digital Marketing - Italian

The Certificate in Global Digital Marketing prepares students to manage digital marketing projects targeting speakers of languages other than English. Digital marketing projects often blur the lines between national and international markets because of the global nature of online campaigns. Marketing professionals need to develop skills not only to create and manage the full marketing mix, but also to manage international teams. 

Courses in Marketing - 6 credits

• course Survey of Marketing (3)
  or course Marketing (3)  

• course Digital Marketing (3)

Courses in Modern Languages (Italian) - 8 credits

Required Course

• course Italian Grammar Review (4)

Elective Courses (Choose 1)

• course Italian Conversation and Composition (4)

• course Italian Civilization (4)

• course Translation into English (4)

• course Italian Business Communication (4)