The Certificate in Global Digital Marketing prepares students to manage digital marketing projects targeting speakers of languages other than English. Digital marketing projects often blur the lines between national and international markets because of the global nature of online campaigns. Marketing professionals need to develop skills not only to create and manage the full marketing mix, but also to manage international teams.

Courses in Marketing - 6 credits

course Survey of Marketing (3)
or course Marketing (3)
course Digital Marketing (3)

Courses in Modern Languages (Chinese) - 8 credits

Required Courses

course Chinese Conversation (2)
course Chinese Composition (2)

Elective Courses (Choose 1)

course Chinese Grammar and Reading (4)
course Chinese Culture and Civilization (4)
course Chinese Business Communication (4)
course Advanced Chinese Conversation and Reading (4)

Global Digital Marketing - Chinese

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General

Requirements

Major Dependent Concentration(s)

Major Dependent Concentration Declaration