The proposed Certificate in Global Digital Marketing aims to prepare students to manage digital marketing projects targeting speakers of languages other than English. Digital marketing projects often blur the lines between national and international markets because of the global nature of online campaigns. Marketing professionals need to develop skills not only to create and manage the full marketing mix, but also to manage international teams.

Courses in Marketing - 6 credits

course Survey of Marketing (3)
or course Marketing (3)
course Digital Marketing (3)

Courses in Modern Languages (French) - 8 credits

Required Course

course French Grammar through Short Stories (4)

Elective Courses (Choose 1)

course French Creative Writing (4)
course French Civilization (4)
course Cinema and Literature from the Francophone World (4)
course Introduction to Great Works of French Literature (4)
course French Conversation and Phonetics (4)

Global Digital Marketing - French

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General

Requirements

Major Dependent Concentration(s)

Major Dependent Concentration Declaration