PR3700
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PR 3700 Res Methods in PR and Advert
Communication, Journalism & PRCollege of Arts and Sciences
Course Title
Research Methods in Public Relations and Advertising
Course Description
Critical understanding and application of quantitative and qualitative methods used in the strategic planning and evaluation of public relations and advertising. Introduction to scientific inquiry and ethics, research design and various data collection techniques and basic techniques for data analysis.Additional Requirement(s): Major standing or instructor permission.Prerequisite(s): PR 2400 or PR 2500
Equivalent Courses
JRN2700, PR2700
College/School
College of Arts and Sciences