PR2510

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PR 2510 PR and Advertising Writing

Communication, Journalism & PRCollege of Arts and Sciences

Course Title

Public Relations and Advertising Writing

Course Description

Focus on various types of public relations and advertising writing styles and formats. Examination of the research, planning and delivery process for communication directed at targeted publics. Practice in both informative and persuasive writing, including news releases, pitch letters, blogs, PSAs, newsletters, brochures, and speeches.Prerequisite(s): PR 2400 or PR 2500. (Recommended JMS 2000)

Equivalent Courses

JRN2510

College/School

College of Arts and Sciences