PH3800

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PH 3800 Persuasion/Marketing in Health

Public and Environ WellnessSchool of Health Sciences
Course InfoCreditsRepeat RulesRestrictions

Course Title

Persuasion and Marketing in Health Promotion

Course Description

Course addresses the development of health communication messages, personal branding concepts and critical analysis of persuasion strategies through various communication methods and examines campaigns and social movements to enrich and improve an overall understanding of social marketing and persuasion theories.

Equivalent Courses

WHP380, WHP3800

College/School

School of Health Sciences