MKT4800
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MKT 4800 Data Analytics for Mkt and Bus
Management & MarketingSchool of Business Admin.
Course Title
Data Analytics for Marketing and Business Strategy
Course Description
This course teaches the effective use of large sized datasets that allows firms to explore business opportunities and enhance strategic competitiveness in dynamic environments.Additional Requirements: Junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.Prerequisites: MKT 3020 with a minimum grade of (C)
College/School
School of Business Admin.