MKT4600

Entrepreneurial Marketing

The course addresses the role of marketing in newer/smaller companies which usually have accumulated fewer resources to support marketing. They also often struggle to establish their credibility. Thus entrepreneurial marketing poses a unique set of marketing challenges which becomes the focus of this course. Students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class. Prerequisite(s): Business students: MKT 3020 with a minimum grade of (C). Non-Business Students: may be able to register for this course as part of an approved SBA minor, with the permission of the minor coordinator.

MKT460

School of Business Admin.