MKT4530

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MKT 4530 Strategic Marketing Management

Management & MarketingSchool of Business Admin.
Course InfoCreditsRepeat RulesRestrictions

Course Title

Strategic Marketing Management

Course Description

This course takes an integrated approach to marketing strategy as it relates to the firm and competitive market environments. It explores and addresses issues through multi-method techniques, including case studies. This course requires knowledge of the foundations of marketing thought and marketing research tools. Prerequisite(s): MKT 3020, MKT 4040 and MKT 4050 with a minimum grade of (C), junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.

Course Attributes

Upper Division Business (BUS)

Equivalent Courses

MKT353, MKT453

College/School

School of Business Admin.