Course Title
Integrated Marketing Communications
Course Description
A review of the selection and integration of advertising, promotion, public relations and personal selling budgets. Focused on understanding the whole process from planning to evaluating campaign results. Prerequisite(s): MKT 3020 with a minimum grade of (C), junior standing and students without major standing in the SBA must have a cumulative GPA of 2.6 or better to take this class.
Course Attributes
Upper Division Business (BUS)
Equivalent Courses
MKT406
College/School
School of Business Admin.